Customer Number: Company Name: Contact Name: Phone: Email: ** Email is required Answer all questions to the best of your ability. Use of the book "Digitizing 101" and your class notes is permitted. If you do not know the answer to a question, please type "unknown" in the answer box. 1. Are large serif letters formed the same whether formed left to right or right to left? Yes:     No:    Undecided:    Please explain: 2. In this weeks reading, does Thomas recommend you keep an eye on your competition's pricing and copy it? Yes:     No:    Please explain: 3. If a company is a leader in their market, do they still need to keep an eye on the competition that is trailing them? Yes:     No:    Please explain: 4. List a few other factors to profitability besides the price of the core product. 5. Is charging a minimum fee a good or bad idea? Good:     Bad:    Please explain: 6. In this weeks reading, does Thomas recommend the creation of rush charges? Yes:     No:    Please explain: 7. Rush charges should be a percentage of the normal fee. True:     False:    Please explain: 8. Is it a good idea to back off your rush charge policy for loyal customers? Yes:     No:    Please explain:

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